The bottom line is forcing more and more businesses to take matters into their own hands instead of relying on the government.  The rice farmers of Fukushima, judging by this unconfirmed but unfortunately not implausible story, apparently don’t need to worry about the bottom line.

Radish Boya, an online grocer who first alerted Shizuoka Prefecture that one of the Shizuoka contained radioactive cesium exceeded the provisional limit by its own testing, is going to set its own standard for cesium in food and drinks that it sells, which is one-tenths of the national provisional standards.

via Radiation in food: Radish Boya to Set Its Own Cesium Standard | EX-SKF.

See also this June blog entry,  quoting a Japan Times article about online mail-order food-delivery companies promising pesticide-free, organic food: Irradiated food poses moral dilemmas.