Surfing YouTube for videos that would teach me how to create an eBook, I came across this one, and was impressed. It’s a very good example of a good, helpful, video that attracts customers. It’s simple, yet professional. Using free technology anyone could make a video like this.

Just because I found her video useful as well as enjoyable (her narrative sounds natural, not scripted, tho it probably is up to a point, and she keeps to the point, and illustrates everything she talks about), I visited her website. To make it even easier for me to do that, about 10 seconds into her video, she has a pop-up which says, “Subscribe to my blog http://blog.2createawebsite.com/ Link in the description”, which means she’s also put the link into the description part of her YouTube video so you can simply click on the link and go right to her website, instead of typing the address into your browser (can you make clickable links in a YouTube video? Maybe not yet).

Here it is.

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After watching, and leaving a comment, I clicked on the link she provided and visited her blog. There I watched another video that also had something of value: “I’ve found a way to make teaching profitable (online)”. What she’s saying, tho, is that, the key motivation for her videos and website is that she likes to teach, something she’s been doing since she was a child apparently. Teaching, helping others, providing simple, effective and inexpensive guidance on specific topics, is what has led to her business success. That’s a good reminder of a basic business principle. In these days when everyone and his brothers and his sisters, and his cousins and his aunts is trying to make money in the Internet, and when most people don’t succeed at it, that is no small accomplishment.

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Well, her website is proving to be quite a treasure-trove: I just found this video demonstrating artisteer, a blogging theme/design software that I’d heard about, but watching Lisa demonstrate it I saw why it was good and why I wish I had bought this instead of the frugal theme I bought a couple of years ago. This is drag-and-drop design for dummies (like me)!

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